Gnomedex

Human Circuitry: a Tech Conference of Inspiration and Influence

Schedule & Speakers

(subject to change)

Thursday, August 20, 2009

7:00pm - 10:30pm - Pre-registration Party at the Maritime Event Center, Bell Harbor

Friday, August 21, 2009

Time Activity
8:00am - 9:00am - Casual Mingling
8:45am - 9:30am - Breakfast & Networking
9:00am - 9:30am - Opening Remarks - Chris Pirillo
9:30am - 9:45am - Art of the Interview - Warren Etheredge
9:45am - 10:30am - Rise of the Trust Agents - Chris Brogan
10:30am - 10:45am - (BREAK)
10:45am - 11:30am - Active Skepticism Online - Phil Plait
11:30am - 12:15pm - Life Extension for Geeks - Christine Peterson
12:15pm - 1:30pm - Buffet Lunch
1:30pm - 2:15pm - Personal Manufacturing: The Robots that Sharing Built - Bre Pettis
2:15pm - 2:30pm - (BREAK)
2:30pm - 3:15pm - FoldIt - Firas Khatib
3:15pm - 3:45pm - Todd Friesen
3:45pm - 4:00pm - (BREAK)
4:00pm - 4:30pm - Best of Ignite! - hosted by Brady Forrest
4:30pm - 5:15pm - My Cancer is Social - Drew Olanoff
5:15pm - 5:30pm - Announcements - Chris Pirillo
7:00pm - 11:00pm - Party - Spitfire [2219 4th Ave, Seattle, WA] - Sponsored by Picnik & HP

Saturday, August 22, 2009

Time Activity
9:00am - 9:45am - Breakfast & Networking - Sponsored by Starbucks
9:30am - 9:45am - Opening Remarks - Chris Pirillo
9:45am - 10:00am - A Twitter Top-Ten List (with Humor!) - Frank Eliason
10:00am - 10:45am - Hacker Journalists - Mark Glaser and Jim Ray
10:45am - 11:00am - (BREAK)
11:00am - 11:20am - Nerd Craft: A Field Guide - Beth Goza
11:20am - 11:30am - Building Influence Online - Micah Baldwin
11:30am - 12:15pm - 20,000,000 vs 20: Audience vs. Impact - Jay Grandin & Leah Nelson
12:15am - 1:30pm - Buffet Lunch
1:30pm - 2:15pm - TBD
2:15pm - 2:45pm - TBD
2:45pm - 3:00pm - Amazon, Affiliates & Taxes - Angel Djambazov
3:00pm - 3:15pm - (BREAK)
3:15pm - 4:00pm - A Conversation about Social Change through Social Media - Mark Horvath
4:00pm - 4:15pm - (BREAK)
4:15pm - 5:00pm - Prosthetic Culture - Amber Case
5:00pm - 5:15pm - A look back at Gnomedex 9.0 - Kris Krüg
5:15pm - 5:45pm - Announcements, Farewell - Chris & Co.
6:00pm - 11:00pm - Party - See Sound Lounge [115 Blanchard St, Seattle, WA 98121] - Sponsored by RealPlayer SP

Chris Brogan


Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.


Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.


He recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.


Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.


Amber Case

Amber Case is a Cyborg Anthropologist and New Media Consultant from Portland, Oregon. Amber's interests include real-time analytics, data visualization, and how marketing works in online ecosystems.

She's spoken at various conferences including MIT's Futures of Entertainment, Inverge: The Interactive Convergence Conference, Ignite Portland, and Ignite Boulder.

She founded CyborgCamp, an unconference on the future of humans and technology. She can be found online at http://www.twitter.com/caseorganic.

Amber received her degree in Sociology/Anthropology from Lewis and Clark College in 2008 with a thesis on “The Cell Phone and Its Technosocial sites of Engagement”. She is available for speaking engagements, corporate training and consulting, data aggregation, analytics, blog consulting, and online efficiency training.

Micah Baldwin

Micahis VP, Business Development and Chief Evangelist for Lijit Networks, the sixth startup Micah has been involved in (having sold his last startup, Current Wisdom, in the beginning of 2007).

Micah got his start as a university fundraiser, being one of the first to fuze online activities and marketing strategies into alumni fund-raising. In 1996, he sent one of the first email campaigns to help drive alumni fundraising. Over his career, Micah helped universities such as The Catholic University of America and the University of San Diego see their annual giving programs grow by more than 150%.

Focusing on business development, online marketing and advertising, and product strategy, Micah was instrumental in the growth of companies such as MyPersonal (now Synacor - IPO), ServiceMagic (acquired by IAC), Indigio Group (acquired by Bridgeline Software) and other less successful startups, such as Kozmo.com.

Micah has helped author several books on internet and search marketing, and started the #followfriday meme on Twitter, which has become part of the fabric of the social web. A frequent speaker and with appearances on CNN and articles in many of the leading blogs, including Mashable and ReadWriteWeb, you can read about Micah’s philosophy of success through failure at his blog, Learn To Duck.

Beth Goza

Beth describes herself as a gadget loving, game playing, movie junkie who reads, knits, and spends far too much time on the Internet.

Phil Plait

Phil Plait is an astronomer, author, blogger, and skeptic... which means you better have some good evidence for any claims you make to him! In fact, Phil is the President of the James Randi Educational Foundation, a non-profit based on the works of noted conjurer and skeptic James Randi - famous for debunking the spoon-bending efforts of Uri Geller. The critical thinking movement is growing by leaps and bounds, and the JREF has been at the center of a grassroots effort to bring more skepticism into everyday life, especially online.

Phil writes the Bad Astronomy Blog, now hosted by Discover Magazine, and he blogs for the JREF and for SkepticBlog.

His booksdebunk many misconceptions about astronomy, and to his chagrin he still deals with Moon Landing deniers, astrology, and UFO believers to this day.

In his opinion - and he's right - the Universe is cool enough. Why make up stuff about it?

Warren Etheredge

As founder of The Warren Report, Warren Etheredge curates and hosts over 250 events every year, a podcast and television series. The Warren Report promotes "slow culture" through commentary, outreach, events and education. Their principle: Smarter audiences make a better world!

Additionally, Warren is one of the founding faculty of TheFilmSchool, along with Tom Skerritt and Stewart Stern. For six years, Warren served as the Curator for the 1 Reel Film Festival (at Bumbershoot). Warren has staged over 40 plays in New York, published five books, written countless magazine articles and recently completed a feature-length documentary, HUMOR ME. He is the host of Words & Wine and The Good Life, conversation series with A-list authors, and is a regular contributor to Seattle's NPR affiliate, KUOW.

Bre Pettis

Bre Pettis loves to make things, share them with the world, and support others in their dreams of making things. Bre dreams of a personally manufactured utopia filled with objects custom made by people who care.

In the past, he has supported the creativity of others as a school teacher in Seattle Public Schools, as the creator of the weekly video series "Weekend Projects" published on the Make: Magazine website, and as a producer of new media for Etsy.com. He co-founded MakerBot Industries to bring manufacturing to the masses and he co-founded Thingiverse so there would be a place for to share digital designs on the web. He is also a founder of NYCResistor, a hacker collective that seeks to learn, share, and make things.

When Bre's not making things, he is sleeping.

Christine Peterson

Christine Peterson catalyzes new technologies: first, focusing on atoms, she co-founded Foresight Instituteto advance the field of nanotech. This work is accomplished by providing balanced, accurate and timely information to help society understand and prepare for nanotechnology through public policy activities, publications, guidelines, networking events, tutorials, conferences, roadmaps, and prizes.

Her work is motivated by a desire to help Earth's environment and traditional human communities avoid harm and instead benefit from expected dramatic advances in technology. This goal of spreading benefits led to an interest in new varieties of intellectual property including open source software, a term she is credited with originating.

More recently, having noticed that — as some crudely put it — "aging sucks", she works to further life extension, especially within the tech community.

She serves on the Advisory Board of the International Council on Nanotechnologyand the Editorial Advisory Board of NASA's Nanotech Briefs, and served on California's Blue Ribbon Task Forceon Nanotechnology.

Christine is the co-author of one book on nanotech, and another on collaboration technologies. She is a member of IEEE, and an alumna of MIT.

Mark Glaser

Mark Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of video games, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review, and he still writes the OPA Intelligence Report email newsletter for the Online Publishers Association. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization.

Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column.

Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his son, Julian. He is politically liberal, but tries to hew to moderate and unified views in his writing. He does not own specific stocks of publicly traded companies (only mutual funds), and tries to disclose all conflicts of interest.

Glaser has been a guest on PBS' "Newshour", NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the Indiana Collegiate Press Association's annual meeting at Ball State University. He has been part of the lecture/concert series at Arkansas State University, and has moderated many industry panels.

Jim Ray

Jim Ray manages a team of interactive producers at MSNBC, and was a founding member of the editorial R&D team that helped redesign MSNBC, developed new features and worked on community and social media features. He spends a fair amount of time combing through data, trying to figure out how to present it and figure out how to quickly build projects around them. He has worked at the Chicago Tribune, doing multimedia and intranet work for them, and graduated from the University of North Carolina with a degree in multimedia storytelling, along with studying anthropology and computer science. Despite the fact that one of his work life's corporate parents is Microsoft, he generally prefers using a Mac and Linux.

Leah Nelson & Jay Grandin

Leah Nelson and Jay Grandin have established themselves as accomplished New Media producers with web content that has seen audiences of over 35 million. The success of their short films, comedy and documentary work has led to contracts for original series with companies such as Myspace, and inspired them to found Giant Ant Media, a web-focused video studio that creates unique campaigns and shows for online audiences.

Nelson’s short documentary, Kaka’win, traveled to numerous festivals and was awarded Best Canadian Short at Toronto’s Planet in Focus Film Festival. While working on Bongo, they followed anthropologist and director of Urban Project, Danya Fast and were granted unique access to a world few outsiders are welcomed into. The trust they gained allowed them to witness a life-changing and often taxing experience in the lives of a group of street hustlers and brings an intimacy to the film that is necessary in telling their guarded stories.

Drew Olanoff

Drew Olanoffis the Director of Community for GOGII. He's an outgoing guy, who isn't afraid to try anything once (including proposing to his girlfriend on Twitter!). His sense of humor is one that attracts people of all types and personalities - but it is his intelligence and enthusiasm that keeps their attention.

Drew was diagnosed with Stage III Hodgkins Lymphoma on May 20th of this year. Instead of curling into a ball and weeping as so many others have and do - Drew decided to fight back the only way he knew how... long, hard and loud.

Blame Drews Cancerwas born out of a strong desire on Drew's part to raise awareness for this horrible disease, as well as money for the Live Strongorganization. He began to blame anything and everything on his cancer, even before he was officially diagnosed. Lost his car keys? Blame the cancer. Don't feel like having to shave today? Blame the cancer.

Using the hashtag #blamedrewscancer on Twitter, more than 9000 people have blamed over 16,000 things on Drew's cancer. Even Jon Bon Jovi has blamed my cancerfor something!

Drew Olanoff may have cancer - but it doesn't have him.

Mark Horvath

Mark started his executive career being the person directly responsible for the worldwide distribution of Wheel of Fortune, Jeopardy, Married with Children, 21 Jump Street, plus many other syndicated shows. He has over 30 years of leadership, management and marketing experience with the last 14 years being in the nonprofit sector. Currently Mark Horvath has broken the mold. He is not doing what makes sense, he's not doing something that even pays the bills--he is living out his passion and doing what burns deep inside of him. Mark has developed InvisiblePeople.tvto tell the stories of the homeless, something he knows all too well as he once lived among them. Mark not only has an incredible personal story, he also knows how to tell a story. The stark interviews with homeless people are riveting. His work is extremely innovative and InvisiblePeople.tv is affecting real social change!

Frank Eliason

Once upon time in, what seems to be a galaxy far far away, a small team at Comcast set out on a mission to assist their customers where ever they were on the Internet. This small team sought to learn from our customers in forums, blogs, personal websites and many other places that seemed foreign to many companies.

One February 2008 day, Scott Westerman, a VP from Comcast’s Southwest region, sent Frank Eliason an email: I love what you are doing out on the Internet, you make us proud. Have you ever checked out Twitter? I think it would be a perfect place for you…

After listening on Twitter for a few months, Frank started to tweet in early April using what is now his ID: ComcastCares. He is talking with Comcast customers every day.

Over the course of his first year on Twitter, he has learned a lot about business communication. Customers want to have as much real-time information as possible.

That simple email more than a year ago brought a new era in listening and interacting with Comcast customers. Much has been made of Frank and his team's efforts on Twitter, but to him it’s just common sense. If someone needs assistance, you offer to help.

Frank has always lived in the Philadelphia area. He's married to Carolyn, and they have three children: Lily, Robyn and their angel Gia. Besides enjoying helping others, his interests include sports - especially football! He's also a self-professed gadget Geek!

Firas Khatib

Firas Khatib is a postdoctoral researcher in David Baker's Laboratory in the Biochemistry Department at the University of Washington. He is currently trying to cure cancer by getting people to play online video games, specifically Foldit, but has yet to break the news to his grandmother who would not approve. Firas received his PhD in Bioinformatics from UC Santa Cruz in 2008 where he gave the graduate commencement speechfor the school of engineering; luckily they still gave him his degree.

Angel Djambazov

Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and In-house Manager of the Year (2006) award by ABestWeb.

Currently Angel is the OPM for Jones Soda for which he won his second Affiliate Manger of the Year (2009) award at Affiliate Summit Angel also serves as OPM for Keen Footwear, Intelius, and Core Performance, has an advosiry role with PopShops.com which was awarded Best Affiliate Tool (2007 and 2008) award by ABestWeb, and is the Managing Editor for Revenews.com.

Angel lives north of Seattle, spending his free time reading up on obscure scientific references made by his wife, Jenn, while keeping up with a horde of cats and a library of books.


Kris Krüg

After publishing ground-breaking online magazine *spark-online, Kris co-founded the Drupal pioneer company Bryght of which he served as President. Through enthusiastic outreach, Kris helped create a marketplace for community-centric websites and his evangelism spawned an eco-system of related companies in Vancouver. In 2007 Bryght was acquired by full service web agency Raincity Studios of which Kris served as President until earlier of this year.

Since his departure at Raincity Studios in 2009, Kris has been focusing on his international photography career alongside his various involvements in the technology and digital landscape. Kris is a fervent evangelist for open culture and creative commons licensing and frequently speaks at conferences and the media about the blurring lines between pro and amateur, shifting copyright standards and using technology to promote and share artistic work.

Well known in the web social media and blogging community, Kris regularly speaks at conferences and media programs around the world about emerging technology, photography, and creative commons. He is an organizer of the Vancouver tech conference Northern Voice as well as a catalyst for workshops and "un"conferences. He has spoken at international economic leadership events in Beijing and Shanghai for the 2008 and 2010 Olympics as well as TEDxShanghai, Vancouver Arts Summit and nextMEDIA conference. Kris also sits on the board of directors for Woodwards W2 Media Arts Lab and the board of advisors for the Vancouver Biennale and the Reel Youth Film Festival. Active in many worlds, Kris' skills bridge the technology, business and art communities.


Todd Friesen

Todd Friesen is considered by many to be an SEO pioneer. He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus and Accor Hotels North America on natural search optimization. He is an expert in search engine marketing, a former administrator at Webmasterworld, and former moderator for Search Engine Watch. He co-hosted the popular SEO Rockstars on WebmasterRadio.FM, as well as a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, SMX and other conferences including Shop.org. He has also a regular contributor to OMMA Magazine and regularly posts on his own blog at www.oilman.ca.

Todd is the VP of Search at Position Technologies and works with new and established companies to optimize existing sites and help architect new ones to achieve optimal natural search engine rankings. He holds a Bachelor of Commerce degree from the University of Calgary and currently resides in Gig Harbor WA.

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