Sterling is the primary driving force behind FreeEnergyNews.com, PureEnergySystems.com, PESWiki.com, PESN.com, and more recently, NewEnergyCongress.org, which have been growing consistently, with increasing team participation.

His passion is to see clean, affordable, reliable, safe, and practical energy solutions proceed from research and development into market penetration. He has made the term "free energy" more acceptable by relating it to solar, wind, geothermal, and other well-understood technologies; while also making the more exotic approaches not seem so crazy.